Brand & Product Design
Project Overview
Born out of a hackathon at Huge, Notifica is a portable panic button for immigrants swept up in raids.

Getting picked up by immigration agents means getting wrenched from your daily life, often with no warning. You have no time to find someone to pick up your kids, alert your boss, pay your bills, or delegate a million other daily tasks. Those responsibilities don’t disappear just because you’re in detention.

Notifica allows people to select contacts they would want to notify in case of emergency and pre-load personalized messages to each recipient with one tap.
Creative Direction
Team Leadership