Scale an iconic direct-to-consumer brand accross all channels.
brand
WORK
SKILLS
Brandless™
At Brandless I built and scaled an iconic brand across every channel.
brand strategy art direction creative direction studio leadership campaign development content strategy
The foundation was a strategic brand platform that extended across food, home, and wellness categories.
An iconic and flexible packaging design system highlighted our values.
We launched over 500 products with monthly omni-channel launch campaigns produced all in-house.
We designed pop up retail experiences in New York and Los Angeles.
The simple and powerful visual language was used consistently to create rapid recognition.
Broadcast campaign creative direction.
brand
Zelle
project
Lead the brand and product design for a new way to move money.
brand
project
SKILLS
Zelle
Lead brand and product design for a new way to move money.
creative direction naming brand design product design
Simultaneous brand and product design ensured an integrated experience and consistent brand expression in-product.
brand
KT by Knix
project
Redesign period care for the next generation.
brand
project
SKILLS
KT by Knix
Redesign period care for the next generation.
brand strategy art direction design
A typographic identity connects parent brand Knix with this sub brand for the next generation.
Radically inclusive and gender affirming photography
Brand guidelines included brand positioning, an unexpected creative platform, visual design and identity system, and tone of voice guidelines.
brand
Beond
project
Design brand identity for a new psychedelic-assisted addiction treatment.
brand
project
SKILLS
Beond
Design brand identity for a new psychedelic-assisted addiction treatment.
brand strategy identity design art direction interior design
Clinics were designed with a residential feeling, while the identity mark serves as a focal point and symbol of new beginnings.
The face of opioid addiction isn't what some people imagine. This is a problem that has touched every corner of america.
An interesting social campaign created curiosity around the brand launch. Every detail of the experience was considered from welcome materials physical space.
There's nothing clinical about the soft shapes and warm colors that welcome clients—and invite them to go Beond.
brand
Boon Market
project
Design a new identity and marketplace platform for goods that do good.
brand
project
SKILLS
Boon Market
Design a new identity and digital platform for goods that do good.
brand strategy art direction ux/ui design
Boon Market is a marketplace for better-for-you goods as well as a platform for fundraising. Designing a marketplace with a strong identity required creating a unifying photography style that brought many different product brands together under the Boon Market identity.
A subbrand identity was created for the blog and lifestyle publication created by Boon Market, while simple vector graphics illustrate the brand benefits and values.
brand
Babble
project
Design the first private label brand for experienced e-commerce retailer Babylist.
brand
project
SKILLS
Babble
Create a private label for an established ecommerce brand.
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